In a new monthly series, we will highlight brands that adhere to sustainable practices, methods and products. We hope this series will bring consumers closer to the brands they meet in person and online and guide them towards a sustainable lifestyle. Here is our list of brands for April.
EDWIN United States
EDWIN USA is a Japanese clothing brand that primarily manufactures jeans using sustainable manufacturing methods. The brand has partnered with Thailand-based STELAPOP (Saving Trees, Eliminate Landfills and Protect Our Planet) recycling facility to recycle used jeans and prevent them from going to landfill. In exchange for being a responsible consumer, the company will give you a code for $ 50 off your next EDWIN USA purchase. The jeans will then be sent to STELAPOP, where they will chemically recycle the jeans, blend them with a proprietary binder, and turn them into an alternative material to wood that can be used to make household items.
BOBBLEHAUS is a sustainable streetwear brand that fuses art, music and fashion. All materials used by BOBBLEHAUS garments are made from dead fabrics, and all cotton used is 50% GRS (Global Recycled Standard) dead cotton. They also use tencel, a cellulosic fiber which is a natural material made from wood pulp. It can change the characteristics of cotton when mixed with it. On top of that, the brand claims that ten trees are planted for every item purchased.
Roopa Pemmaraju is a sustainable brand inspired by Indian gardens, filled with vibrant colors and different plantings. Their collections are inspired by cultures around the world and the results are made in a private workshop in India using sustainable practices. The company’s latest collection, called Desert Rose, was created from innovative plant materials such as eucalyptus, corn, recycled cotton, and more.
People Tree is an environmentally sustainable brand based in London and Tokyo that uses natural fibers and GOTS. They are licensed Fairtrade certification, which means that products with the Fairtrade mark come from an assured supply chain. They promote sustainability by using biodegradable materials and support ethical practices and the welfare of farmers and manufacturers.
Monsoon is a well-known British brand, which is often seen on the high street. As a brand, they have many practices that contribute to the environment, animals and human well-being at the same time. Most fabrics are from sustainable and environmentally friendly sources, and the SEW (Seeking an Eco-Friendly World) brand is embroidered on clothing to help consumers recognize sustainable clothing. Currently, the sustainable fabrics they use include organic cotton, sustainable cotton, and recycled polyester. They are concerned about animal welfare and therefore do not use real fur in their products. All the animal materials they use are by-products of the food industry.
As for their artisans and the well-being of their workers, they are members of the ETI (Ethical Trade Initiative), which fight for decent working conditions and expect suppliers to respect their code of conduct.