At the end of August, the “golden month of sales” for the automotive market in Australia and New Zealand (hereinafter referred to as “the ANZ market”) was drawing to a close and the overall market fluctuation tended to subside. However, by relying on brand new products, GWM stood out and maintained its position as a must-have seller.
In August, GWM sold 2,057 vehicles in Australia and New Zealand, an increase of 405.3% year-on-year, recording the fastest growth among competitors in the ANZ market. Among them, GWM sold 1,827 vehicles in Australia, ranking 13th in the local market, and sold 230 vehicles in New Zealand, ranking 6th in the local market, breaking the sales record since entering the ANZ market. . In the same month, GWM exceeded its sales targets in the ANZ market for 6 consecutive months. At the same time, the GWM Pickup, 3rd generation HAVAL H6, HAVAL JOLION and other models achieved good sales in their respective market segments. The general trend for the brand is on the rise.
Flagship models: 3rd generation HAVAL H6, HAVAL JOLION, GWM POER
New products have emerged and the 3rd generation HAVAL H6 has reached new heights
In the first half of this year, the 3rd generation HAVAL H6 and HAVAL JOLION landed one after another in the Australian market, which breathed new life into the Australian automotive market. With the intelligent ‘Smart Move’ function, they quickly attracted many fans. Among them, the 3rd generation HAVAL H6 was rated as “the best Chinese car to date” by local media. In August, the 3rd generation HAVAL H6 led the SUV ranking in Australia with a sales record of 693 units. HAVAL JOLION also saw exceptional achievements, with sales of 516 units in August, providing an easier driving experience for young Australian consumers.
The 3rd generation HAVAL H6
In addition to the launch of new cars, GWM’s TANK 300 and HAVAL DAGOU were tested by the media in Australia. Although the launch time for these two models has not yet been determined, after a day of off-road testing, the Australian media have been amazed by the excellent performance of these two models and are eager to rank them among the most anticipated new cars in Australia. . A series of new automotive business not only showed the great product power of GWM, but also demonstrated the rapid updating and iterative R&D capability of GWM.
Partner with “triathlon” sports to improve brand reputation with measures from Novation
The Australian automobile market is highly developed and mature, and users have rich experience in driving and buying cars. In order to gain a foothold in such a market, GWM has kept a low profile but has worked hard since entering. In the process, he joined forces with the local sport of triathlon to create the image of “Challenger” with the aim of breaking the deadlock. According to the survey, triathlon is a popular sport among the new middle class in Australia. The spirit of “hard work, effort and surpassing” embodied in this sport coincides with the temperament of the GWM brand.
Triathlon Official Cooperative Automobile Brand
In the process of cooperation with the local triathlon project, a group of outstanding athletes, like Lucy Bartholomew, who matches the temperament of GWM, emerged. They are optimistic, courageous and positive, representing the vigorous growth of the new force. GWM invited them to become ambassadors for the brand’s image. Through their stories with GWM, the brand is more exposed in public and its image as a low-key and progressive company is further strengthened.
Triathlon athlete Lucy Bartholomew
In addition to partnering with sporting events, GWM has continually explored marketing initiatives in the Australian market and innovatively launched the online “Virtual Test Drive”. During the outbreak, consumers can enjoy cars online right at home, improving sales volume and brand reputation.
HAVAL JOLION Online Virtual Trials
Although Australia is still suffering from the epidemic crisis, GWM still wins a double crop of public praise and sales volume by relying on the rapid iteration capability and intelligent development of its products. In 2022, hybrid models from ORA and other existing brands will successively land on the Australian market. To pave the way for the launch of new products, GWM will maintain the localization development strategy in the Australian market and fully play its role in “Winning China and Going Global”!